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COMPANY PROFILE
Raffco International Trading is one of the most dynamic and promising retail
corporations in the Philippines. It owns and operates Plains and Prints, a
chain of apparel stores offering women’s clothes and fashion accessories under
the Plains & Prints label.
The husband and wife team of Erickson and Roxanne Farillas started the business
in 1994, while they were still in college. The first Plains and Prints outlet
was a mere 11 square meter space in Greenhills. Roxanne took charge of design
& production, while Erickson handled finance and operations. The attractive
design and high quality of the merchandise, combined with the enthusiasm,
innovation and hard work of the owners resulted in the growth of the shop’s
loyal clientele. The success of their venture encouraged them to open more
outlets.
The ever-growing presence of Plains and Prints in all key malls all over the
Philippines is a testament to the company’s success.
Plains and Prints has strengthened its position as a major player in women’s
apparel by providing stylish and classic apparel. The present product line
includes shoes, handcrafted bags, belts, Bread and Butter (basic tees), Down
Under (underwear), Eve (eau d toilette), and Intuitions (body spray).
In terms of brand recall and market share, Plains & Prints ranks among the
Top 5 local women’s apparel brands. The name has become synonymous with quality
clothing for women with style.
Plains & Prints caters to women who live and breathe fashion. The Plains
and Prints target market is composed mostly of the young working women and
young homemakers of today but its products appeal even to teenagers.
The company has a team of in-house designers who travel regularly to keep
abreast of the latest fashion trends. This is why the clothes reflect only good
taste in terms of design, color, fabric, quality, comfort, and image. Plains
and Prints is determined to be the Philippines number one in women’s apparel.
The goal is to capture a bigger share of the growing retail market by expanding
the distribution network in and out of the Philippines and to become a complete
lifestyle store for women through the expansion of the product line.
It is also committed to uplift the standards of the local retail industry by
providing Filipinos with excellent, high quality, and globally competent
products and services.
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