Fashionable women’s work wear brand Plains & Prints recently celebrated the launch of star stylist Liz Uy as its newest style icon with an exclusive party co-presented by world-leading luxury Polish vodka Belvedere.

 Held at the Privè Luxury Club at The Fort Strip and hosted by Raymond Gutierrez, the Plains & Prints bash drew in the city’s party regulars, including Tweetie de Leon, Jackie Aquino, Liza Ilarde and Elbert Cuenca, Rajo Laurel, Cheska Garcia Kramer, Joan Bitagcol, Celine Lopez, Robby Carmona, Darryl Chang, Nix Alanon, Frank Magalona, Robbie Becroft, Tim Yap, Patricia Prieto, and JM Rodriguez. Also in attendance to support the Filipina fashion inspiration were her siblings, Vince and Laureen Uy. 

 Plains & Prints owner and founder, Erickson and Roxanne Farillas, along with Rhett Eala, were also present to greet and welcome the guests.

 Plains & Prints’ Belvedere BEAT Party featured a special set by popular DJ duo The Diegos, playing music that Liz requested herself. Guests also had the chance to show off their Plains & Prints outfits and accessories by having their pictures taken at the photo booth, and uploading these on Facebook and Twitter real time, using the hashtag #wearPlainsandPrints.

 The celebration of Liz’s collaboration with Plains & Prints was indeed a huge hit, with the style icon proving just how much she embodies the Plains & Prints woman.  

Plains & Prints’ upcoming Pre-Fall Collection, inspired by Kate Middleton’s regal fashion, Kate Moss’s biker chic vibe, and Cate Blanchett’s minimalist appeal, allows you to channel these best-dressed list regulars’ impeccable styles.

Structured A-line dresses, breezy shirt dresses, and long-sleeved shirts come in hues of royal blue and deep black, patterned after Kate Middleton’s signature feminine looks.

Biker jackets in off white, crisp white shirts with embellished collars, dresses with crochet detail, and tailored shorts and trousers take after Kate Moss’ model-off-duty, high street glam fashion.

The collection’s full-skirted dresses, walking shorts, and sleeveless tops in abstract brushstroke prints and monochromatic hues such as wine red, pay homage to Cate Blanchett’s artsy yet minimalist approach to dressing.

With these chic and trendy work wear options available at Plains & Prints, you can replicate these fashion icons’ wardrobe and flaunt your inner star style.

Plains & Prints’ Pre-Fall collection will be available soon at http://www.plainsandprints.com, and in stores by mid-September.

Style-savvy career women have plenty to look forward to from local retail label R.A.F. as it offers a coveted preview of what it has in store for the holidays by collaborating with premier designer Rhett Eala for its Pre-Fall Collection.

Lending his expertise and distinct style aesthetic to R.A.F., Eala’s Pre-Fall anthology is a chic take on everyday glamour, playing up key pieces with the season’s hottest trends: animal prints and bright hues. Putting the spotlight on Eala’s mastery of the modern woman, the collection likewise gives special focus on patterned shift dresses, considered versatile and figure-flattering wardrobe essentials for every woman.

“R.A.F.’s Pre-Fall Collection features special and looser cuts for a more relaxed, less frilly vibe,” Eala reveals. “I wanted to create impactful pieces that would inject energy and effortless glamour into the overall look without overpowering the wearer. All in all, it’s a collection fit for every type of woman, cutting across age, body type and style preference.”

With a Pre-Fall Collection that provides an exciting glimpse of a highly-anticipated Holiday series, R.A.F. proves that dressing to impress need not be an experience to be reserved only for special occasions, but a day-to-day fashion philosophy to be embraced and lived out by Filipina women.

Visit R.A.F. at Eastwood, TriNoMa, SM Mall of Asia, and Shangri-La Plaza Mall.

Gone are the days when corporate dressing meant donning the default crisp, two-piece suit in black, gray, or navy. Today’s office dress code is a breath of fresh air, bringing extra color and life to the corporate world with upbeat, fashion-forward—yet still work-appropriate—ensembles.

Popular women’s work wear brand Plains & Prints stays in tune with the times and the needs of today’s confident, hardworking and accomplished women with its Pre-Fall Work Wear Collection, a sartorial offering of stylish and versatile boardroom pieces fit for both work and play.

Cruise from the office to a dinner meeting or a night out with the brand’s chic take on the classic Little Black Dress, with a V-neckline and a figure-flattering belt that cinches the waist. For something a bit bolder, opt for a dress with peplum detail and be an icon of modern sophistication.

Show them you mean business with Plains & Prints’ double-breasted, sleeveless trench coat dress; or for a sleeker, more polished look, go for slim fit pants and pair them with a dressy top for an added touch of playfulness.

 With Plains & Prints’ work wear pieces, making that all-important impression in the workplace and dressing for success with easy style staples have never been more effortless. 

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All she ever wanted was to become a fashion editor. Working behind the scenes, either turning a celebrity or model into a style star or conceptualizing what would become the fashion editorial spread of glossies, she never envisioned herself to be the one taking center stage.

Celebrity stylist Liz Uy, the country’s own Rachel Zoe, who used to stage mini runway shows at home with her equally fashion-inclined siblings when she was little, is now taking her well-deserved turn in the spotlight via local women’s work wear brand Plains & Prints.

Becoming the style icon of the popular retail label cements her reputation as the country’s leading fashion influence; and for Liz, the choice of brand was all but natural. “I feel very much honored to be part of this collaboration. Plains & Prints is a label that I’ve worked with for six years as a stylist. It’s a brand that I trust, and most importantly, that I wear,” she reveals.

With the said collaboration, fashion-forward Filipinas can expect to enjoy a better glimpse of the stylist’s distinct aesthetic and fashion philosophy via her personal Plains & Prints picks from its upcoming collection, as well as tips and advice on dressing for various occasions and situations.

The new venture may very well make Liz the talk of the town again, and not because she’s turned another rising star into a fashion icon. This time, it’ll be all about her – and her effortless sense of style, as well as her innate flair for throwing together chic, well-edited ensembles that many a fashionista would love to cop for work and play.

“Liz is a ‘thinking’ woman,” Plains & Prints owner and founder Roxanne Ang Farillas points out. “By this, I mean that she is a woman of style and substance, and she understands the value of hard work and determination—very much the characteristics that Plains & Prints champions. She puts thought and effort into everything she does, and she does it very well. As a result, she exudes confidence and glamour that is tempered by approachability, making her someone every working woman can relate to.”

She adds, “More importantly perhaps, is her understanding of the versatility of individual pieces and the value of knowing how to put these together to create different looks. This not only extends a woman’s wardrobe, but provides her more choices, which ultimately is what the brand offers consumers.”

Undeniably a woman who knows what she wants and gets right around to working towards it, it seems that for Liz, exceeding expectations, even her own, is but second nature. She worked her way up from editorial assistant to fashion editor, and the experience is valuable, providing her insights on what fits the magazine’s high style pages, but can also be (with a little tweaking and perhaps less theatrics) translated into outfits that consumers can pull off.

Liz Uy also made styling every girl’s dream job. “She brought celebrity styling into the limelight, making it the career girls aspire for,” Roxanne observes. “Liz didn’t take the celebrity route when she was starting out, but it seems like whatever she does, she turns into something big—and this is what made everyone sit up and take notice. She’s definitely the woman to watch out for.”

Such an impressive feat pays due tribute to the intricacies of styling, something that is commonly glossed over by those who are unaware of what the job entails. “Most people hold the impression that styling is an easy job, just a matter of picking out pieces and putting them together, but they don’t realize the amount of thought and work put into that process,” Roxanne points out. “Styling is about creating maximum impact by bringing out the beauty of each piece, and it takes a highly creative mind to be able to spot fashion potential at first glance. Liz does this very, very well.”

She concludes that all such qualities make Liz the apt personification of the brand. “Liz perfectly embodies the Plains & Prints wearer. She’s very discerning in all aspects of her life, career-driven and successful; plus she brings to the plate the very qualities that women have come to admire about her and make her their ultimate inspiration—her fashion expertise and impeccable style sense. By virtue of all these, she is a natural advocate of our trademark aesthetic: versatile, classic and chic staples that take cues from the latest trends.”

With her clear affinity for the brand, Liz is quick to agree. “I’m careful with what I affiliate with, especially when it comes to clothes, as it is my considered area of expertise,” she explains. “As a stylist, my job isn’t just to know what looks good on other people, I also need to reflect what I can do by knowing what looks good on me—and Plains & Prints is definitely the brand I would instantly go for.”

She concludes, “I’m really happy that this came at the right time. I’m at a point in my life where I’m surer of myself and mature, and I feel ready to take on new things in my career. I can only be thankful for opportunities like this, so it goes without saying that I want to embrace and enjoy the entire experience. I’m very excited about this new venture with Plains & Prints.”

Good day ladies!

Get your workwear must-haves at the Plains & Prints End of Season Sale. It’s that much awaited time of the year to splurge on Plains & Prints’wardrobe essentials. Indulge yourself and stock up on the stylish clothes that Plains & Prints is known for – dresses, tops, pants, basics and more.

Don’t miss this exciting sale and have your closet fashionably ready for any occasion inside and outside the office. From key trendy accessories to timeless closet staples, get as much as 50% off on great selections as the local women’s work wear brand goes on an end of season sale from June 13 to July 1.

Special privileges are in store for BPI Cardholders. On June 12, BPI cardholders get to have the first pick of the sale items via an exclusive sale to be held at the following Plains & Prints branches: Glorietta 1 & 5, Shangri-la Plaza, TriNoma, SM Mall of Asia and Alabang Town Center. During the one-day private sale, for a minimum purchase of P2,000, BPI Cardholders get a 15% discount coupon valid on regular items purchased from July 2 to July 1, 2013, and a Zalora gift voucher worth Php 250, which may be used on any Plains & Prints product on sale at zalora.com.ph.

During the End of Season Sale from June 13 to July 1, BPI Cardholders still get more treats. For a minimum purchase of Php 2,000 at participating branches, BPI Cardholders can get a 10% discount coupon, which they can use to purchase regular items from July 2, 2012 to July 1, 2013, as well as a Zalora gift voucher worth Php 25o.

See you at our stores!

• The promo is open exclusively to all existing BPI Express Credit cardholders (Classic, Blue MasterCard, Gold MasterCard, Petron-BPI MasterCard, Edge/Mini Edge MasterCard, BPI SkyMiles MasterCard, BPI SkyMiles Platinum MasterCard, Corporate MasterCard & Corporate Classic) of good credit standing.
• The promo period is from April 13 to June 12, 2012.
• Purchases should be made within the promo period at participating Plains & Prints outlets only.
• BPI Express Credit cardholder will get a free scarf from participating Plains & Prints outlets every time she spends a minimum single receipt purchase of P2,000.
• The promo is valid only for purchase of regular-priced items.
• The minimum spend requirement purchase amount will be on a per card basis. Combining of purchases from separate BPI Express Credit cards to avail of the promo will not be allowed.
• A single purchase transaction requires only one approval. Splitting into smaller transaction sizes and consequently requiring multiple transaction approvals will not be allowed.
• The reward is not convertible to cash.
• The promo is not valid in conjunction with any other ongoing promo.
• The free scarf can be redeemed at participating Plains & Prints outlets only.
• Redemption period is until August 12, 2012.

Participating Plains & Prints branches:

Want to see more Plains & Prints videos? Check out the official Plains & Prints YouTube channel.

Guests were treated to a luxurious summer sunset experience overlooking the bay complete with cocktails, as they witnessed the unveiling of the brand’s newest anthology.

The event also featured Plains & Prints muse and international style icon and personality Paula Taylor, who was present to talk about her shared fashion philosophies with the brand, as well has the recent changes in her life.

Plains & Prints’ Spring/Summer 2012 offering features the creative fashion influences of premier Filipino designer Rhett Eala, who collaborated with the brand for this particular season.

“Plains & Prints is dedicated to creating versatile pieces that are stylish, fashionable, yet still wearable and appropriate for working women,” said founder and owner Roxanne Farillas. “We like to consistently inject a fresh, new spin into these while staying true to the brand’s fashion aesthetic. And I think Rhett has achieved that with a repertoire that features pieces the Plains & Prints wearer will definitely love to don for the season.”

The highlight of the line-up, Santorini, contained an amalgamation of fluid knee-length dresses, wide-legged pants, printed tees, and rompers decked in solid hues and watercolor and abstract prints that magnificently combined the colors of the sea and the sunset—teal, pistachio, hunter green, sky blue, and azure.

Also showcased were the brand’s upcoming key looks for Spring/Summer 2012. Laser Cut boasted modern, perfectly tailored pieces that combine dainty floral accents with color-blocked outfits; while Vintage Coral brought back retro glam fashion with 70s inspired selections.

Preppy Paris offered a subdued interpretation of youthful Parisian dressing with a preppy twist, with crisp and structured fabrics in fun colors of green, navy, orange, chambray, and white. Water, meanwhile, was a welcome combination of prints and patterns, from abstract watercolor paints to story prints, resulting in romantic and feminine pieces with a light and airy feel.

Monotone frocks in brighter-then-ever hues of blue, green, orange, yellow and pink in flattering cuts and silhouettes for various body types were the key highlights of Bright Summer Dresses; and Neon Wave gave the popular punk-rock style of the 80s a resort-ready spin with sci-fi and pared-back shapes in neon colors, pristine white, and galactic silver.

Athletic Couture upped sportswear, using mesh and tulle to create modernist shapes and highlight new looks and silhouettes; while 50’s Flare revisited the hourglass silhouettes characteristic of the decade that inspired it, while also incorporating playful patterns and quirky prints. Finally, Fairy Tale exuded the dreamy combination of fantasy and nature with blushing fabric in elegantly feminine silhouettes, accentuated with enchanting details that reference the magical allure of fairies, wood nymphs and more.

“The entire collection carries the distinct Plains & Prints style, but with a hint of adventure and a chic laid-back vibe that Spring/Summer dressing calls for,” Eala explained. “The cuts are relaxed, either falling away from or skimming the body. The lighter color palette and playful prints give a nod to the sun-kissed, carefree days of this favorite fashion season.”

With the Spring/Summer collection available at the stores beginning February 10, Plains & Prints promises its fashionable followers a stylish, on trend wardrobe for the season.

Red, like black, never really goes out of style. But of the two colors, it is the one that requires a modicum of courage to pull off. But this is not just red riding hood’s favorite color, the collection celebrates the hue with a pal of texture, fabrics and prints to make you the holiday season’s darling. Your best friend could be the one with the star power. The Stardust collection takes the elegant and cool-toned star as a central graphic theme. Both as a modern graphic element or a pattern of vintage glamour, it’s sure to add some twinkle to your glow.

What better way to end the year and greet the new one but with the homage to the women who have remained as fashion icons? We bring signature style to you for your own interpretation. For example, Twiggy’s long sleeved minidresses were a play on the exotic tunic of the British Empire, she made them mod. Jackie O’s classic shift is given the modern art treatment with the homage to Mondrian. There are more dresses inspired by the likes of Audrey Hepburn, Coco Chanel, Elizabeth Taylor, and Grace Kelly. And you don’t really need to know history to know that they’re beautiful and classic dresses that will never ever go out of style.

Greet the coming new year feeling like the fashion icon that you are!

As a resounding punctuation to a collection launched via viral videos, the multi-dimensional and multi-media event was an interactive expedition into Rajo Laurel's mind with the statuesque Joey Mead as tour guide.

Apart from the incredible fashion and performance art featured that evening, a highlight was the interactive wall where guests were asked to collaborate on a drawing. The fashion runway was also a quick demonstration of the many looks possible with each piece of the collection.

Called “The Design Odyssey,” Rajo Laurel’s limited edition collection is largely inspired by the bold lines and fantastical imagery of space travel. But this is no robotic collection—it’s better described as voluminous, fluid and from his mouth, amorphous. Designed to be worn in many ways to fit the spectrum of the body feminine, this 12-piece collection are made in luxurious fabrics that are easy to care for at price points that are ingeniously affordable. It is the way of the world to be more cost-efficient of course, without compromising standards—a tenet that Plains & Prints hold dear. But Laurel is still quick to emphasize that it is a limited edition collection, definitely one that is covetable.

But what would such a seminal collection be without an iconic set of it girls? Rissa Mananquil, Celine Lopez, Divine Lee, Apples Aberin, Kelly Misa, Patty Betita, Mai Kaufman and Bianca Valerio brought collection to life, giving their names to these dresses they modeled.

A true celebration of fashion and beauty, only the finest and the best for the discerning Filipina.

The same five minutes are also enough to understand why fashionable women's work wear brand Plains & Prints handpicked Paula to be its muse in 2008. Even for Paula herself, saying 'yes' was a natural choice. "Plains & Prints reflects my style exactly—classic pieces with a chic feminine twist. I love that their clothes are so 'easy' to wear; I don't necessarily have to accessorize so much because they already speak for themselves."

Paula, who grew up in Australia, did not initially have plans on entering the entertainment industry; to put it simply, it was the industry that found her. She began with modeling stints in Thailand after being 'discovered' while walking around at a shopping center, and the rest, as they say, is history.

One thing led to another, and Paula soon found herself being tapped to appear in commercials and music videos, which eventually paved her way into acting, nabbing roles for television sitcoms and even movies. Her successful stints in Thailand catapulted her to fame, and her warm persona earned her the moniker 'everyone's favorite girl next door'.
Since then, Paula has landed endorsements and roles in Hong Kong, the Philippines and even Hollywood (debuting in 2010 film Shadows), proof that her popularity continues to rise. She is most fondly remembered as one of the contestants of The Amazing Race Asia 2, where she finished 5th with her partner. Today, she currently stars in Thai TV series True Love Next Door, is a regular VJ for Channel V Thailand and, of course, is Plains & Prints' very own muse.
All these accomplishments make her the perfect muse for the local womenswear brand, which targets upwardly mobile working women, and this is all the more reinforced by the recent changes in Paula's life. She married Anglo-Chinese businessman Edward Buttery in 2010, and gave birth last year to a beautiful baby daughter named Lyla Jane.
Now a self-declared 'multi-tasker', Paula successfully balances work, family and social life, and personal time, making sure that none are compromised despite the hectic day-to-day requirements of her current lifestyle—a challenge she believes every Plains & Prints woman experiences.

"The Plains & Prints woman is at a place where she goes through various experiences that significantly affect her life; whether it's a career change or a promotion, marriage, or even motherhood," she muses. "What's great about the brand is that it journeys with the wearer through the different transitions of her life."
With this in mind, the brand's anthology of pieces is consistently stylish and versatile, impressively remaining relevant to the needs of the working woman—something Paula greatly appreciates. "I share the Plains & Prints wearer's desire to enjoy fashion choices that naturally augment her lifestyle and the brand is able to offer these because it knows what these women want and need."

Indeed, Paula Taylor is the quintessential Plains & Prints woman, and the brand has done well in choosing her to represent it.