Fashion-forward Barbie fans have another reason to look forward to the holidays. Home grown women’s wear brand Plains & Prints has teamed up with the international fashion icon to launch a new collection inspired by her timeless elegance.
Fantasy turned into reality as Plains & Prints recreate a life-size Barbie Doll house for the launch of Barbie Loves Plains & Prints.
Barbie doll runway. Barbie dolls wearing the pieces from the Barbie Loves Plains & Prints collection.
The mini flat lay activity during the launch was a big hit!
Guests were treated with sweet and dolled up treats.
In celebration of the Barbie Loves Plains & Prints collection’s grand reveal, the fashion brand recently transformed the Mega Atrium in SM Megamall into a life-size Barbie doll house, gathering together some of the country’s style authorities, top models, and members of the press for a day of elegance, shopping, and exciting activities.
The new capsule collection was created in partnership with Mattel Inc., and features a range of stylish dresses that reinvent the iconic looks Barbie has been known for through the years.
Anne Curtis with Ms. Myrna Yao President of Rich Prime, Plains & Prints Vice-President and co-founder Ms. Roxanne Farillas
together with 5 models wearing a piece from the Barbie Loves Plains & Prints collaboration.
It’s the first time ever for Barbie to collaborate with a Philippine fashion retail brand and Plains & Prints Vice President and co-founder Roxanne Farillas shares it’s because they both share the same passion, “We’re very proud of this collection because just like Barbie, we love to create a lasting impact on women and inspire them to be always at their best. We do this at Plains & Prints by giving women access to timeless yet fashionable pieces for everyday elegance.”
Anne Curtis inside a life-size Barbie doll box.
Plains & Prints brand ambassador Anne Curtis, who donned the Soda Shop-inspired dress like a real- life Barbie during the fashion show, says the collection is the season's must-have. "I love that the collection allows women to get dolled up for the holidays, especially since it's the time when there are lots of parties and special occasions to attend. It also makes the perfect gift for your sisters, friends, mothers, and all the other special ladies in your life," says Anne.
Tricia Gosingtian @tgosingtian, Janina Vela @janina.vela, Vern Enciso @vernenciso, Janeena Chan @janeenachan, and Chelsea Robato @chelseamaey
Helga Krapf @krapfhelga, Denise Oca @d_oca, Say Alonzo @sayalonzo and Jenny Yrasuegui @jenyrasuegui of ARC PR, Lia Cruz @liadcruz
Among the faces seen during the event include TV personalities Janeena Chan and Helga Krapf; popular Youtuber Janina Vela; top style bloggers Tricia Gosingtian, Vern Enciso, and Say Alonzo; models Chelsea Robato and Denise Oca; and news anchor Lia Cruz who hosted the launch.
From Left: Karen Fagara , AVP for SM Supermalls Premier 2 Marketing , Christian Matthay ,AVP of SM Megamall, Roxanne Farillas Co founder of Plains & Prints, Maria Celia Salva, AVP of Leasing SM Supermalls Premier 2
Ms. Roxanne Farillas and Plains & Prints Creative Director Rhett Eala
Almira Teng @almirateng, Marjorie Sia and Pam Rances of Manila Bulletin Life, Marj Sia @dearmarjsia
From Left: Krissy Cruz @krissyfied, Ana Gonzales @anagon, Ava Te-Zabat @artsyava, Ashley Dy @ashleydy
Trish Ramos @trishdenise, Wanda Chen @wandachen_ and Paula Borges @misspaulaborges,
RJ Roque @rjroquestar, and Jeb Fronda @feroxia of Meg with Janeena Chan, and Therese Lim of clozette.co
Shayne Naidas @queenofallyousee, Janeska Margaux @janeskamargaux and Jenni Quebic,
Maxine Marcelino @maxieissuper - Right: Steph Sison @sgsison of Preview.ph
Candice and Daphne of Posh Possibilities and Tesle Telan @tesletelandotcom, Hazel Quing @hazel and Hershey Neri @herhershey,
Kim Mendoza @kimmendoza, Ana Gonzales @anagon, and Ava Te-Zabat @artsyava
Left: Shaira Habon @shairahabon, Shayne Naidas @queenofallyousee, Maria Hazel Vinluan @itsmariahazel
Right: Earth Rullan @earthlinggorgeous, Marjorie Uy @livingmarjorney, Happy Lopez of Cosmopolitan, Trixie Reyna @trixiereyna
The Plains & Prints Team
The #BarbieLovesPlainsAndPrints collection will be officially available at Plains & Prints stores nationwide starting November 7, 2017. For more information, visit www.plainsandprints.com, LIKE Plains & Prints on Facebook, and FOLLOW @plainsandprints on Instagram and Twitter.