ABOUT THE BRAND

Plains & Prints is a ready-to-go wear women's apparel brand

with the modern wowen in mind. Its distinct yet stylish pieces has

made Plains & Prints one of the toplocal brand in thePhilippines.

The brand specializes in casual tops, bottoms,dresses, playsuits and

accessories for that fashion forward sophisticated woman.

WHAT WE WANT TO ACHIEVE

FOR PLAINS & PRINTS

To be the Philippines' Premiere

Fashion & Beauty Brand to the world

We want to be the pride of every woman's closet.

We want to be the brand-of-choice of famous fashion icons.

We want to be a world-renowed fashion and beauty brand.

We want to make an indelible mark in the global fashion scene

and do our country proud.

HISTORY

Today, Plains & Prints is one of the leading

fashion brands in the country.

But its humble beginnings trace back to a young

college girl's dream of starting her own clothing line.

In 1994, the first Plains & Prints boutique was born at

Shoppersville Plus in Greenhills. An 11-square meter

stall manned by two staffs. It was then that

Plains & Prints began its trade mark creation of

timeless pieces that never went out of style.

In the years that followed, the Plains & Prints

vision of creating elegant, quality women's apparel

flourished and business continued to expand.

ENDORSERS

In 2002, the brand released its first-ever advertising campaign

featuring actress and fashionista Gretchen Baretto. The campaign

drove up sales making Plains & Prints a household name among

working women.

The brand has also partnered with endorsers like Celine Lopez

in 2008, Thai model and actress Paula Taylor in 2009 and celebrity

stylist and fashion editor Liz Uy in 2012.

In 2013, the brand released its Perfect Partnership with Fil-Australian

multi-media star Anne Curtis as the new face of Plains & Prints, once again

setting the brand above its competitors.

COLLABORATIONS

Plains & Prints is known for its collaboration

with top local designers.

The brand was one of the first labels to collaborate

with some of the biggest names in high fashion.

Now with Rhett Eala at the helm of the brand's creative team,

Plains & Printscustomers continue to enjoy wearing designer pieces.

WHAT WE STAND FOR:

Elegance should not be limited to royalty or special

occasions. Elegance should be part of a woman's daily

life. It is the way a womanshould speak, stand, compose

herself, and most of all, dress.

Our customers define elegance in our fashion as the

"Plains & Prints difference". It is a design element, an

accent or a touch of style that turns our plain apparel

into memorable pieces and gives our printed

apparel a certain dignified gracefulness.

The Plains & Prints brand of elegance is for everyday,

for every woman and for every occasion. It is everything

that we create from semi-formal dresses down to casual

playsuits or accessories. Moreover, it is alive in

everything that we do.

THE PURPLE RIBBON

A MARK OF ELEGANCE FOR ALL

There was a time when the purple ribbon was a mark of extravagance

reserved only for nobles and royalty, decreed forbidden to commoners.

Today, the ribbon is on of the most widely-used deign elements

in both high-end fashion couture and everyday street-wear

For us, this is the unifying power of the purple ribbon.

It is the most fitting symbol of elegance that is now made available to all

through Plains & Prints fashion and beauty products.

STORE OPERATIONS

To date, Plains & Prints has more than 80 stores

across the country. Plains & Prints is also available

to local and international markets which cater to

customers all over the globe through its e-commerce

sites, www.plainsandprints.com, Zalora, Lazada,

Shopee, Zilingo, Amazon US and Amazon CA.

The brand is continuously expanding, furthering

its growth by adding more stores and creating

more opportunities to reach its international clientele

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