Plains & Prints is a ready-to-go wear women's apparel brand
with the modern wowen in mind. Its distinct yet stylish pieces has
made Plains & Prints one of the toplocal brand in thePhilippines.
The brand specializes in casual tops, bottoms,dresses, playsuits and
accessories for that fashion forward sophisticated woman.
WHAT WE WANT TO ACHIEVE
FOR PLAINS & PRINTS
To be the Philippines' Premiere
Fashion & Beauty Brand to the world
We want to be the pride of every woman's closet.
We want to be the brand-of-choice of famous fashion icons.
We want to be a world-renowed fashion and beauty brand.
We want to make an indelible mark in the global fashion scene
and do our country proud.
Today, Plains & Prints is one of the leading
fashion brands in the country.
But its humble beginnings trace back to a young
college girl's dream of starting her own clothing line.
In 1994, the first Plains & Prints boutique was born at
Shoppersville Plus in Greenhills. An 11-square meter
stall manned by two staffs. It was then that
Plains & Prints began its trade mark creation of
timeless pieces that never went out of style.
In the years that followed, the Plains & Prints
vision of creating elegant, quality women's apparel
flourished and business continued to expand.
In 2002, the brand released its first-ever advertising campaign
featuring actress and fashionista Gretchen Baretto. The campaign
drove up sales making Plains & Prints a household name among
The brand has also partnered with endorsers like Celine Lopez
in 2008, Thai model and actress Paula Taylor in 2009 and celebrity
stylist and fashion editor Liz Uy in 2012.
In 2013, the brand released its Perfect Partnership with Fil-Australian
multi-media star Anne Curtis as the new face of Plains & Prints, once again
setting the brand above its competitors.
Plains & Prints is known for its collaboration
with top local designers.
The brand was one of the first labels to collaborate
with some of the biggest names in high fashion.
Now with Rhett Eala at the helm of the brand's creative team,
Plains & Printscustomers continue to enjoy wearing designer pieces.
Elegance should not be limited to royalty or special
occasions. Elegance should be part of a woman's daily
life. It is the way a womanshould speak, stand, compose
herself, and most of all, dress.
Our customers define elegance in our fashion as the
"Plains & Prints difference". It is a design element, an
accent or a touch of style that turns our plain apparel
into memorable pieces and gives our printed
apparel a certain dignified gracefulness.
The Plains & Prints brand of elegance is for everyday,
for every woman and for every occasion. It is everything
that we create from semi-formal dresses down to casual
playsuits or accessories. Moreover, it is alive in
everything that we do.
THE PURPLE RIBBON
A MARK OF ELEGANCE FOR ALL
There was a time when the purple ribbon was a mark of extravagance
reserved only for nobles and royalty, decreed forbidden to commoners.
Today, the ribbon is on of the most widely-used deign elements
in both high-end fashion couture and everyday street-wear
For us, this is the unifying power of the purple ribbon.
It is the most fitting symbol of elegance that is now made available to all
through Plains & Prints fashion and beauty products.
To date, Plains & Prints has more than 80 stores
across the country. Plains & Prints is also available
to local and international markets which cater to
customers all over the globe through its e-commerce
sites, www.plainsandprints.com, Zalora, Lazada,
Shopee, Zilingo, Amazon US and Amazon CA.
The brand is continuously expanding, furthering
its growth by adding more stores and creating
more opportunities to reach its international clientele