Style that transcends generations: Plains & Prints releases its first-ever mother & daughter collection with Generation 25

As a culmination of Plains & Prints’ 25th anniversary, the brand has envisioned its past with the release of Timeless 25, a reinterpretation of Plains & Prints’ most iconic pieces throughout the years; celebrated its present, with Beyond 25, a collaboration with today’s most sought-after Filipino designers and artists in the fashion industry; and now aspires for the future, with Generation 25, a one-of-a-kind collection celebrating timeless and elegant style transcending generations.

Generation 25 is Plains & Prints’ first-ever mother-daughter collection carrying specially designed pieces for adults and for children as young as 3 years old. The collection embraces the future of fashion through vibrant styles, made festive, fun, and timeless. This 19-piece collection features a variety of styles for adults and kids, each with their own unique and playful vibe. Moms and daughters can finally make their twinning moment a winning moment, with perfectly-paired styles, crafted to appeal to the special tastes and sensibilities of young girls.

The brand new Generation 25 collection culminates the brand’s 25th anniversary, focusing on the women of today and invoking the timelessness and femininity deeply embedded in Plains & Prints’ DNA, to the next generation. The collection captures the individual personas of the Plains & Prints woman; from the chic minimalist, to the bold head turner, playing with texture, silhouette, fabric and original prints that add a special touch to each design.

“Celebrating elegance in every girl and woman is a fresh, new dynamic for Plains & Prints. The brand new collection welcomes the future of fashion and style with these specially crafted outfits that can be shared between mother and child. Generation 25 is a collection that moms and daughters alike will enjoy wearing individually, or together.” Says Plains & Prints Co-founder Roxanne Farillas. “Fashion serves as a bridge, allowing connections between people, and allowing oneself to project their kind of elegance to the world. It also bridges what fashion can be in the future: one that is filled with special and amazing memories for our younger generation.”

The brand new Generation 25 Collection will be available online at www.plainsandprints.com and www.zalora.com starting October 8, 2019. Shoppers can get first dibs on the collection at Glorietta 2 exclusive Preview Shopping Event from October 8-10, 2019. The entire collection will be available in all nationwide on October 11, 2019.

ABOUT PLAINS AND PRINTS:

Since 1994, Plains and Prints has been the go-to fashion brand for women in all walks of life, with a consumer-centric approach in design, offering unique yet timeless designs in all aspects of their lives. Plains and Prints is dedicated to providing not only fashionable finds, but pieces that they can integrate perfectly in their wardrobe, capitalizing on wearable silhouettes, fun prints, and unique details for an extra special twist. Plains and Prints celebrates the Filipina woman at any level or stage in their lives, with pieces that they can enjoy all the time.

PLAINS AND PRINT MEDIA CONTACT:

Lesley Jane Chan
Plains and Prints Marketing Manager
(+63) 917 715 4961

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